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Sweet by Nature creates a wide range of premium quality cakes, individual desserts and biscuits, and has earned a reputation as the home of simply amazing products.


Though Sweet by Nature has come a long way from its humble beginnings as The Genuine Cookie Company.

Humble Beginnings

Developed in 1990, our cookie range was first produced in a home kitchen in inner suburban Melbourne. The founder of Sweet by Nature, Megan Misso, was on an endless search for the perfect cookie, when a friend suggested baking a batch for a local Fitzroy café. The batch sold out on the first day, and the company was born. When a chance to supply a prestigious department store arose, Megan dreamed up a range of cookie ideas and some cakes; presenting them with a sample of her chocolate chip cookie to the buyer.

Our tiny kitchen, Fitzroy

The business soon outgrew Megan’s kitchen, the company moved at first into a room at Potts Bread in Gertrude Street and then onto a tiny shop in Brunswick Street, Fitzroy where ‘The Genuine Cookie Company Bakehouse’ was born. The team of four, including Megan’s brother David, had to be jack of all trades, and their dedication and love of the company helped it grow and prosper through many hardships.
The cafe produced home baked pies and pastries. Word of the Bakehouse quickly spread… the shop became so packed at lunchtimes it was standing room only as customers perched their lunch plates anywhere they could to eat their meal!
Whilst the café was busily producing its famous handmade pies and pastries, the wholesale business grew…..

The Cake Evolution

As the range grew, chocolate chip cookies were no longer the main focus of the company. As more and more cakes were developed to meet growing demand, Megan made the difficult decision to change the name from The Genuine Cookie Company, wanting a name that described the company more accurately. Megan finally deciding on the name “Sweet by Nature”.


Since 1990, thousands of customers have appreciated the quality, taste, and innovative products created by the team at Sweet by Nature. Our customers are fans of our products and of our made to order specialty cakes, our dedicated and talented team creating show stoppers for weddings, celebrations, and corporate events. The biggest compliment that our customers can give is to recommend us to others.
The bulk of customers of Sweet by Nature over the years have sought us out, for the quality and service that we are famous for. Word of mouth is a powerful sales tool and Sweet by Nature has benefited from this form of endorsement.
The Sweet by Nature product range has certainly improved since Megan made the first batch of Chocolate chip cookies in 1990. Today, customers can choose from a complete range of over 150 lines; from Delicious cakes and tarts, muffins, cupcakes, individual serve desserts, biscuits, slices, cookies, macarons and more…