Frequently asked questions - wholesale accounts



1. Why should we purchase cakes from Sweet by Nature? What can you offer that is different from other suppliers?

We provide a wide range of the most boutique quality handmade products and wholesale cakes in Melbourne. Our award winning product range is extensive, supplying everything from elegant individual serve desserts to muffins, large café style cakes, birthday cakes, banana bread, slices, biscuits, and our new macaron range. Our products are handmade by pastry chefs, not mass produced and bland. We make our lines with premium ingredients, not margarines and premixes, resulting in a range that is admired and sort after.

We believe in quality and consistency and back up our products with courteous, helpful service. Our brand is recognised and respected and we work hard to keep it that way.


2. Can you please explain how ordering and delivery works for wholesale orders?

You will need to set up an account with us before you can place an order as a wholesale customer. Once set up, you can order our wholesale cakes online, over the phone, via email or via fax. You can also leave a recurring order to be sent automatically at your preferred intervals.

    • Phone: (03) 9456 9300 to place an order. Our staff can process your order and arrange cake delivery in Melbourne or pick up.
    • E-mail: [email protected], our team will process your order received before cut off (3pm) for next day delivery.
    • Fax: (03) 9456 9033 to fax your order. Our staff will process all orders received prior to 3pm for next day delivery.
    • Online: Register and create an account at and simply order cakes online in Melbourne 24 hours per day. Your order will be processed automatically into our system removing any margin for error in handling. Cut off times apply to online orders,(cut off 3pm for next day delivery).
    • Recurring Order: Simply let us know what you would like delivered and the day of delivery required and we will delivery automatically each week...


3. How do I set up a wholesale trading account?

Wholesale customers will need to contact our office, fill in a credit application or trading application to apply for a C.O.D account, or a 7 day account once approved. You will receive a customer number and log in details.

To qualify as a wholesale customer you must have a café, restaurant or other registered food business and be ordering the products to onsell to your customers. Wholesale customers please contact us so we can set up the appropriate account for you. Once you have a log in, you can access your account 24 hours per day to place orders, check balances or previous orders, even pay online through our online system.


4. What about delivery? Can you tell me about your delivery details and costs?

We offer cake delivery in Melbourne, and to most areas around Victoria. We have a number of quality distributor partners that carry our range, taking our products all over Victoria and interstate. Please call our team to find out if we can deliver to your area.

Delivery days are Monday to Friday with limited service available on Saturday's, however delivery surcharges may apply. We do not deliver on public holidays.

We offer free delivery to wholesale customers for orders over $80.00 + GST. Otherwise a $10.00 + GST delivery fee applies.

Our office is open Monday to Friday 8am until 3pm. Orders can be placed up until 3pm for delivery on the next scheduled delivery day for your area. If you would like more information on delivery days of wholesale cakes in Melbourne, please call our office team.Since our office is closed on the weekend, all orders places after hours or on weekends will be processed next business day. Therefore the first day for delivery for orders placed on the weekend is Tuesday.

We can also organise interstate delivery for our wholesale customers through our partner distributors but at present do not deliver to international locations.

We require a street address for delivery – unfortunately we cannot deliver to a P.O. Box.

At the time of delivery, you will be asked to sign a form of acceptance that the products were received in good condition. Where you have requested that someone else accept delivery of the goods on your behalf, the acceptance of the order will be obtained from your representative.


5. Can I cancel or add to my order?

Yes of course you can alter or cancel your order any time before our cut off, which is 3pm the day prior to delivery. After this time, your order will have been processed and despatched, so we cannot accept any alterations or cancellations.


6. Do you make cakes for those with dietary requirements?

We make a wide range of products using gluten free recipes. These cakes can be used in most designs. We have nut free options and some vegan options. We have dairy free options available also. 

Whilst we take every caution to ensure these lines are produced separately, we are unable to guarantee that our cakes do not have traces of peanuts, tree nuts, wheat etc. as these are present at the point of manufacture. We recommend that those with severe allergies purchase from purpose designed bakeries.

Of course, none of our products contain Trans fats.


7. What is your payment policy?

Most wholesale customers arrange a trading account with payment due on delivery of order. We do also offer wholesale accounts to approved customers. However we hope that you will understand that offering credit is an expensive option, therefore we must be strict with terms, we are not a bank after all. If your account is out of terms, you will not be able to place further orders. You can release your account hold immediately by clearing your outstanding invoices via credit card over the phone with our team. Please call our accounts team for further information on payment policy.

Sweet by Nature releases seasonal product promotions and monthly newsletter specialswhich detail special offers, discounts and other promotional events. Please see our news & events section for more information.


8. How can I get a catalogue of all your products?

Just give our sales team a call on 9456 9300. Our sales team can bring over samples as well! See why we are one of the best cafe suppliers in Melbourne.


9. Do you have HACCP Accreditation?

We are fully HACCP accredited. We conduct regular testing to ensure our products remain at the high standard that our customers expect. Copies of our certification information are available upon request.


10. Can you help with setting up my cake display?

Our sales team are experiencedin helping to balance your cake display. Balancing a variety of flavours and textures will help to achieve the highest dessert sales. For instance, it is recommended to balance chocolate, cheesecake and fruit varieties, adding textures such as crunchy or smooth, or perhaps nostalgic or comfort lines. Our team can recommend the best balance of flavours and textures for you cabinet to achieve the best sales result.

We can also provide assistance with trays, jars and cake tags; just ask our sales team today!