'A passion to create the ultimate chocolate chip cookie'� sparked the company that now employs over 50 staff, supplying hundreds of cafes, hospitals, department stores and hotels around Australia. Though Sweet by Nature has come a long way from its humble beginnings as The Genuine Cookie Company.

Developed in 1990, our cookie range was first produced in a home kitchen in inner suburban Melbourne. The founder of Sweet by Nature, Megan Rogers, was on an endless search for the perfect cookie, when a friend suggested baking a batch for a local Fitzroy cafe. The batch sold out on the first day, and the company was born.

The business soon outgrew Megan's kitchen, moving to a tiny shop in Brunswick Street, Fitzroy. Word quickly spread, the shop became so packed at lunchtimes it was standing room only as customers perched their lunch plates anywhere they could to eat their meal!

Paul Misso joined Sweet by Nature in 1995 as production manager, turning the factory into a well-oiled machine. Paul also designed and set up the company's new production facility at Bamfield Road in West Heidelberg.

Although Sweet by Nature has grown and evolved over the years,
the concept and the passion has remained a powerful motivator.

To create simply amazing cakes and biscuits, all handmade with unsalted butter, real eggs, pure cream and fresh fruits. Each recipe created to stand as the best, to be authentic and full of natural ingredients. No margarines, premixes or preservatives, just simple, premium quality food. To combine this with impeccable service, product consistency and innovation in the marketplace.

Sweet by Nature, simply amazing cakes